Both platforms deliver broadcast-grade webinars for B2B marketing teams. The difference is production time, pricing model, and how much of your week disappears into the platform. Here's the side-by-side.
Clean, citable definitions for fast comparison.
Webinar.net is a browser-based webinar platform built for B2B marketing teams. It produces broadcast-grade live and on-demand events with dynamic console layouts, full white-label branding, and native CRM integrations into Marketo, HubSpot, Pardot, Salesforce, Eloqua, and Omeda. Pricing starts at $1,950 per managed webcast.
ON24 is an enterprise webinar and digital engagement platform founded in 1998. ON24 supports broadcast-grade marketing webinars with configurable console widgets, native CRM integrations, and AI engagement features. Contracts are typically annual and start in the low five figures, scaling into six figures for larger programs. Events typically take 2 to 3 hours to produce.
Same broadcast-grade audience experience. Different economics, different time cost, different pricing structure.
| Capability | Webinar.net | ON24 |
|---|---|---|
| Time to produce a live event | ~35 minutes Browser-based studio, drag-in components |
2 to 3 hours Producer setup and rehearsal typical |
| Producer requirement | Optional Self-produce, or add a Webinar.net producer at no markup |
Often recommended Complex events typically require a producer |
| Starting price | $1,950 per managed webcast Annual programs available, scales by audience |
Low five figures annually Scales into six figures for larger programs |
| Pricing transparency | Public per-event pricing | Quote-only annual contracts |
| White-label / custom domain | Full white-label Custom domain, registration, console, emails, branding |
Partial Underlying experience is recognizable as ON24 |
| Dynamic console layouts | Yes Layout shifts mid-event to surface CTAs and content |
Yes Configurable console widgets |
| AI Content Studio | Yes Auto highlight clips, transcripts, blog drafts, vertical social video |
AI features available Intelligent Engagement and ACE, typically priced separately |
| Multi-camera switching | Yes Built-in studio, no external encoder needed |
External encoder typical |
| Native CRM integrations | Salesforce, Marketo, HubSpot, Pardot, Eloqua, Omeda Native, real-time, no middleware |
Salesforce, Marketo, Eloqua, HubSpot Native, generally robust |
| Mobile / no-download | Browser-based on any device | Browser-based on any device |
| Continuing education (CE/CME) | Automated CE issuance | Available |
| AI translation / closed captions | 30+ languages | Available |
| Concurrent audience | Up to 100,000+ concurrent CDN delivery, quality holds at scale |
Up to ~10,000 typical Higher with enterprise tier |
| Time to launch / onboarding | Under 14 days typical Migration and integration handled for you |
4 to 8 weeks typical |
| Contract structure | Per-event or annual Flexible, no host-seat tax |
Annual only Multi-year contracts standard |
Comparison reflects publicly available information as of May 2026. ON24 features and pricing vary by tier and contract.
These come up in almost every conversation with teams running 25+ events a year on ON24.
The browser-based studio, drag-in console components, and template library compress event setup to under an hour. A marketing manager runs the whole thing without involving a producer.
$1,950 per managed webcast. Annual programs available. Pricing scales by audience size and replay storage, not by how many people on your team have edit access.
Custom domain, custom registration pages, custom emails, custom console layout. Nothing in the audience experience identifies the platform underneath.
Auto highlight clips, transcripts, blog drafts, social copy, and short-form vertical video. The replay keeps producing MQLs while the content team rides the same event for weeks.
What you actually spend on a 12-event B2B marketing program.
Annual programs available. Audience-based scaling, no host-seat tax.
Quote-only pricing. Multi-year contracts standard.
Both deliver broadcast-grade webinars for B2B marketing teams. The main differences are production time, pricing structure, and producer model. Webinar.net teams produce a polished live event in about 35 minutes without a dedicated producer. ON24 events typically take 2 to 3 hours and often involve a producer. ON24 pricing is annual and starts in the low five figures. Webinar.net pricing starts at $1,950 per managed webcast.
For most B2B marketing programs, yes. Webinar.net offers per-event pricing starting at $1,950 and annual programs that scale by audience size rather than host seats. ON24 contracts are typically annual and start in the low five figures, scaling into six figures for larger programs.
Yes. Webinar.net is purpose-built for pipeline generation, with native integrations into Marketo, HubSpot, Pardot, Salesforce, Eloqua, and Omeda, dynamic console layouts that surface CTAs at the right moments, and AI Content Studio that turns each event into downstream demand assets.
Webinar.net supports full white-label: custom domain, custom registration pages, custom email templates, custom console, custom colors and logos. No platform branding appears anywhere the audience sees. ON24 supports branding but the underlying experience is recognizable as ON24.
Most teams launch their first Webinar.net event within two weeks. The Webinar.net team handles migration of historical registration data, branded templates, and integration setup with your existing CRM and marketing automation platform.
Yes. Webinar.net supports audiences from 100 attendees to over 100,000 concurrent viewers on a single event, using a content delivery network rather than peer connections so quality holds at scale.
20 minutes. Zero commitment. We will run a real live event using your content, your branding, and your CRM stack.